Why Should Boys Have All the Fun?

India has a huge and expanding Middle Class. As these hundreds of millions of people begin to acquire assetts, they begin to look around for things to buy.

In India, for multiple reasons, buying a scooter makes a lot more sense for many people than buying a car. Scooters and Motorcycles outnumber cars by 40 to one. Thus far, most advertising has been directed toward men, especially young men.

But Honda has a new ad scheme trying to get females to buy a scooter, called, "Why Should Boys Have All the Fun?" One of the ads is above.

Nora Grace has been walking around the house singing this phrase.

As a friend pointed out, the unusual thing is not an ad campaign directed toward women, but that they would suggest a woman in Capri pants and a halter top could ride on a clean scooter through the streets of our fair city.